Don't tell anyone, but I felt the pressure going into Camp Oasis 2019. In addition to leading the LIT program, I wasn't sure I could top last year's video - What is an Oasis? The '18 LIT class was full of talent and outgoing energy. ...
Some of my proudest personal work is highlighted here.
Please connect with me if you'd like to see an expanded selection of my capabilities.
Don't tell anyone, but I felt the pressure going into Camp Oasis 2019. In addition to leading the LIT program, I wasn't sure I could top last year's video - What is an Oasis? The '18 LIT class was full of talent and outgoing energy. ...
The Branding: More than a Logo presentation that I gave at HealtheVoices did more than explain. ...
Shawn Bethea brings a lot of light to whatever she touches. As a chronic disease advocate and lifestyle + travel blogger, she covers a range of topics that at first glance, may seem unrelated. For Shawn, it's imperative to be effective by ...
Dina Pestonji has an amazing story of survival and perseverance to share with her audiences. Once she gets in front of these, she thrives with life and strength, connecting and inspiring. Reaching more potential audiences and decision-makers is key to growing her speaking business, and her site, dinapestonji.com, is a critical tool for that. Dina's ...
If the term B2P (business to patient) hasn't been coined yet, it should be. Patients-as-consumers are a large and important sector, with separate experiences, needs, and drivers than those in either traditional B2B or B2C audiences. The experience of a patient ...
The Iowa Digestive Disease Center (IDDC) presents an annual education conference for patients and caregivers. ...
Blogs on business websites these days are best practice - writing about something you know might be easy, but identifying and producing content that's sparked by an opportunity to connect with your audience - that's a lot harder. And sometimes, such as with this post for Kelley Kinetics, it's simple, yet rare. ...
Camp Oasis is hard to sum up. It is put on by the Crohn's and Colitis Foundation, and gives kids diagnosed with IBD a place to not only be themselves, but connect ...
The Tour of America's Dairyland (ToAD) has been around since 2009, and since the early days, has established itself as the largest multi-day cycling series in the United States. ToAD serves multiple audiences with both warmth and professionalism, providing a world-class experience to anyone with whom they interact. ...
Through a partnership campaign with Takeda Pharmaceuticals, I was tasked with writing a piece of content surrounding the topic of IBD and superheroes. I'm very proud of this piece, not just for my personal perspective, but because I have the opportunity to leave the reader feeling empowered. "If you had x-ray vision, what would you ...
Kelley Kinetics owner and head coach Kim Kelley entered the space with a stellar reputation. When she incorporated her business, she was ready to reach the next level, and really grow her skills and relationships. The active and coaching space is competitive, so having a strong and distinct brand identity is not an option. ...
Logo design in the active space can be sticky, as people tend to go overly-literal more often than other industries. An icon of a runner or cyclist does not a good logo make - especially when it's been exhausted over spans of teams, coaches, retail stores, and gear. ...
Adam Wyatt has cycling in his blood. When an opportunity presented itself for him to revitalize a local bike shop, he jumped at the chance. Adam is someone who values both the benefit of cycling, and being ingrained in his local community. ...
One major and consistent hurdle for chronic illness patients to manage is communicating life with disease to anyone who hasn't personally experienced it. Nearly all of the communication that exists falls into two categories: sterile lists of symptoms and medical level epidemiology. On the other side, there were early blog posts from patients that ...
The Great Bowel Movement has earned its place in the Inflammatory Bowel Disease community by having a specific mission, distinguised brand voice, and emotional benefits for patients. One of our brand tenets is 'conversation', ...
